Wikipedia US traffic Up 8,000% in Five Years, Driven by Search
Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....
View ArticleAnother Good Year for Millionaire Households
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...
View ArticleWeb Analytics Failing to Drive Business Decision-Making
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Automotive-Classifieds Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNielsen Measures the American Idol Phenomenon
A week before the finale of American Idol‘s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX‘s runaway hit and its contestants. (more…)
View ArticleShoppers Primed for New Kinds of Shopping Experience
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a...
View ArticleGreen Marketing Campaigns Don’t Always Stick
Some 71% of North Americans want to know about the socially responsible behavior of brands they buy – but most people cannot identify a list of major brands as socially responsible or irresponsible,...
View ArticleTop 50 US Web Rankings Issued for April, Google No. 1 for First Time
For the first time ever, Google Sites took the top spot among US web properties, finally overtaking long-time leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of US consumer...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-10-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTelecommuters More Likely to Take Part in Leisure Activities
Consumers who telecommute for a living are more likely to engage in a variety of leisure-time activities than all US adults, according to data from Mediamark Research & Intelligence (MRI). (more…)
View ArticleTelephone Survey Integrity Threatened as US Homes Go Wireless Only
Nearly one out of six US homes (15.8%) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from...
View ArticleRetail E-Commerce Sales Growth Slows, Up Just 1%
US retail e-commerce sales for the first quarter of 2008, adjusted for seasonal variation but not for price changes, was $33.8 billion, an increase of 0.8% (+/- 1.0%) from the previous quarter,...
View ArticleSocial Network Ad Spend Doesn’t Yet Match Hype
eMarketer revised downward its projections for US social network ad spending and now estimates that advertisers will spend $1.4 billion to place ads on social networks in 2008 – down from its previous...
View ArticleTop 10 Community-based Organization Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article17% of Brits Would Shop from Mobile Phone
With mobile phone penetration higher than that of PCs, shopping from the mobile phone has the potential to be the next big thing in retail, according to (pdf) a study that found 17% of Britons would be...
View ArticleMillennials Demand On-Demand Content
Millennials (young adults ages 16-27) not only look for more rich media but also greatly influence the buying decisions for home as well as mobile technologies and services, according to the initial...
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